Visual Techniques.

LEMAR AND DAULEY BRAND.

 

Visual Design Techniques:

Contrast; Harmony

Simplicity; Complexity

Subtlety; Boldness

VINTAGE DEADSTOCK SNAPBACK HATS.

 

Visual Design Techniques:

 Economy; Intricacy

Contrast; Harmony

Simplicity; Complexity

                                                                   Subtlety; Boldness

 Repetition; Episodicity

I chose both of these images because each showcases a different article of clothing that I'm truly interested in and appreciate. Both types of clothing demonstrate extremely similar design techniques, which is why I feel like I have an appreciation towards them. For the most part, both have intricate and complex styles/designs, but also have a tad bit of simplicity and economy as well. For the shirt, it's an extremely bold and loud design, but somehow the basic graphic of the hand, rings, and stars compliment one another to demonstrate simplicity. With the texture relative to the design of the shirt, the top portion and bottom portion contrast one another making for appealing aesthetics. I like how the shirt is complex in terms of texture and shapes, yet it's still just a mixture of different colors and shapes to create something entirely different. Snapbacks wise, they're extremely simple hats that implement small graphics, animals, and bright colors to transform the hat into something new. What I enjoy is the straying away from basic letters and fonts for teams and the transition into animals to showcase a particular mascot/logo. Also, I enjoy how there are the basic snapback hats with a simple logo, but there's also the ones with more detail and design to the hat in general. The snapback hats tend to have more visual techniques because of the fact that there's more of them and it's a smaller canvas to show the designs. But, with the smaller canvas, there's a more dramatic portrayal of subtlety to boldness, complexity to simplicity, and repetition just because of the consistent implementation of elements in different fashions (snapbacks tend to use the same logos, colors, and fonts but just place them in different locations). Furthermore, these two different articles of clothing demonstrate very similar design techniques (hence the reason I chose both), yet still have their differences in terms of how they're developed within the clothes.

Week 11 Contrast: Advertisements.

 

In terms of this picture, though I don't completely feel that contrasted contributed to a failed design, I don't think it was used in a positive manner. For example, this advertisement contrasts not only space, but color in terms of the comparison of the hot pink to black background. However, with such a huge amount of negative space in the picture, the true message of the image isn't properly conveyed. I don't think the designers did an adequate job just because of the fact that the focus of the picture is too small of a component of the overall image. In reality, the woman dunking takes up only about a fourth of the entire picture, so her role isn't impacting enough to the viewer.

 For this particular gatorade advertisement, I was impressed in how they marketed their product. In terms of contrast, not only is Jordan doing one of his infamous dunks, but he is the main focus of the image. By doing so, he conveys his message accurately and further promotes the athletic appeal that gatorade offers. Not only does his presence contrast space relative to the entire image, but his colors stand him out from the black background. Ultimately, in terms of space and color contrast, this image does a better job of highlighting a message and promotion than the first one solely because of the improper design implementation demonstrated prior.  

IMPLIED MOTION IN DESIGN via Nike Posters.

In this particular poster, nike has an ad with John Aloisi in which they are marketing their soccer products, while still demonstrating implied motion. Although there's the silhouette of him kicking the ball, it is apparent that he is moving. The reason I use so many nike examples within this blog is because I'm a huge fan of not only their product but the way they advertise their line. The implied motion in this image helps to stimulate a genuine intensity within a still image, which is very interesting. Nike does so by simply highlighting particular aspects of the picture and drawing attention to the movement the soccer play is involved with. In the end, just by seeing this ad, we can understand the general message of the image and the tone in which he is trying to represent. Just by viewing the image, we understand how intense this situation truly is. The blurred aspect of promotes just how much energy is trying to be portrayed through his fast motion.

In these images, implied motion is portrayed through the animals corresponding to particular shoes. Since I have a really big interest in shoes, I was intrigued by these posters because of the fact that they completely transform the design of each shoe and imply motion. With the different arrows and bright colors, you can begin to understand the energy conveyed through the shoes and the animals they're representing. With the frog, spider, and hawk, each is moving, but with their curved lines and sharp angles their movement is emphasized. The color choice definitely adds to their movements and how the designers were trying to convey a particular message. Those these are still images, with the design elements the designer used, nike is able to show change in transition from the shoes to the animals. Ultimately, the designer was able to communicate implied movement through these semi 3-D graphics and their change in structure from shoes to animals. Furthermore, nike successfully developed a poster which uses motion with color to portray intense energy.