Product Design through the Fashion Industry.

 

Dondis Basic Element: Lines.

Pictured here is the concept design for the "Marty Mcfly" sneaker shown in the movie "Back to the Future". Nike currently is in the works of possibly developing this shoe, and the image shown is a leaked schematic for what the overall structure is going to be based on. Within this concept image, the line plays a crucial role in showing what the structure is going to look like. and possibly become Not only does the line also leave room for imagination, but by not having the design fully completed, the blueprint allows for a large amount of space for additional concept ideas. Although there aren't dots shown within the design, the lines connecting in certain points helps to portray a 3D image and demonstrate the progression of the blueprint. Like stated in the lecture slides, the line allows the shoe to be "pre-visualized" and to a certain extent, predetermined. The line, like in many stages of design is essential to the progression of a concept to a prototype. Furthermore, the use of the line in this image identifies the main contours and overall sketch of what could be the Nike "Mc-Fly".

 

 

Dondis Basic Element: Texture.

 Pictured here is a crewneck sweatshirt by Lemar and Dauley, a streetwear brand which uses various design elements to set their clothing apart from the rest. In this particular circumstance, texture is extremely prevalent. With the various bright colors, spacing of elements, and undefined graphic shows a distinct texture. I noticed when observing this sweatshirt that the design properly uses the concept of texture to emphasize graphic of Andre Agassi swinging. Not only does it use texture and bright colors to get this point across, but it further adds to the vintage look of the sweatshirt. Furthermore, with the texture in this fashion, it sparks interest because of the dramatic difference to common sweatshirts. With the texture gradient portrayed in this sweatshirt, depth is created, which further adds to the appeal of the sweater. In contrast to an ordinary solid or striped sweater, this overall design differentiates itself by simply playing around with accent colors and texture. However, this sweatshirt works with color and shapes to ultimately provide a different look that other companies don't normally apply.

Dondis Basic Element: The Dot.

Although there are a few design elements prevalent in this jacket, the most active one is the dot. Extremely basic and easy to implement, the dot plays a major role in the overall fashion aspect of this jacket. Though one dimensional and extremely simple, the dot (working with color and movement) show a dramatic transition from shape to plain color. Also, the polka dot  layout works to show how basic design principles (such as dots, movement, and color) can be blended together to have a working piece of fashion. Like Pointilist artists, this implementation of dots develops an overall design picture and a working gradation from the bright yellow to the faded white. Ultimately, with the spacing between dots and transition of colored dots to white, the jacket highlights proper design techniques in a fashionable way.