IMPLIED MOTION IN DESIGN via Nike Posters.

In this particular poster, nike has an ad with John Aloisi in which they are marketing their soccer products, while still demonstrating implied motion. Although there's the silhouette of him kicking the ball, it is apparent that he is moving. The reason I use so many nike examples within this blog is because I'm a huge fan of not only their product but the way they advertise their line. The implied motion in this image helps to stimulate a genuine intensity within a still image, which is very interesting. Nike does so by simply highlighting particular aspects of the picture and drawing attention to the movement the soccer play is involved with. In the end, just by seeing this ad, we can understand the general message of the image and the tone in which he is trying to represent. Just by viewing the image, we understand how intense this situation truly is. The blurred aspect of promotes just how much energy is trying to be portrayed through his fast motion.

In these images, implied motion is portrayed through the animals corresponding to particular shoes. Since I have a really big interest in shoes, I was intrigued by these posters because of the fact that they completely transform the design of each shoe and imply motion. With the different arrows and bright colors, you can begin to understand the energy conveyed through the shoes and the animals they're representing. With the frog, spider, and hawk, each is moving, but with their curved lines and sharp angles their movement is emphasized. The color choice definitely adds to their movements and how the designers were trying to convey a particular message. Those these are still images, with the design elements the designer used, nike is able to show change in transition from the shoes to the animals. Ultimately, the designer was able to communicate implied movement through these semi 3-D graphics and their change in structure from shoes to animals. Furthermore, nike successfully developed a poster which uses motion with color to portray intense energy.