In terms of this picture, though I don't completely feel that contrasted contributed to a failed design, I don't think it was used in a positive manner. For example, this advertisement contrasts not only space, but color in terms of the comparison of the hot pink to black background. However, with such a huge amount of negative space in the picture, the true message of the image isn't properly conveyed. I don't think the designers did an adequate job just because of the fact that the focus of the picture is too small of a component of the overall image. In reality, the woman dunking takes up only about a fourth of the entire picture, so her role isn't impacting enough to the viewer.
For this particular gatorade advertisement, I was impressed in how they marketed their product. In terms of contrast, not only is Jordan doing one of his infamous dunks, but he is the main focus of the image. By doing so, he conveys his message accurately and further promotes the athletic appeal that gatorade offers. Not only does his presence contrast space relative to the entire image, but his colors stand him out from the black background. Ultimately, in terms of space and color contrast, this image does a better job of highlighting a message and promotion than the first one solely because of the improper design implementation demonstrated prior.
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