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| Bill Bowerman at work on the first generation Nike Waffle Shoes. | 
Tinker Hatfield, designer of air jordan sneakers, showcasing sneakers at a convention.
The reason that I'm so interested in these designers  is because not only were they pioneers to a huge shoe culture nowadays,  but they have amazing attention to detail for not only style but  aesthetics. Both of these designers paved the way for a career I see  myself in in the future, nike shoe development. While I am an industrial  design and product development major, I hope to at one point fill the  same shoes that they have. These two designers, while they may not have  purposely tried to do so, have a strong eye for concepts within shoes.  In terms of Bill Bowerman, (the top picture) he was the first developer  of the "Nike Waffle" which was one of the first running shoes created by  nike. His first design was created from his kitchen using an actual  waffle maker to develop the track shoes that are now popular today. I  personally, admire his ingenuity with the equipment he had and the fact  that his designs were way ahead of his time. Tinker Hatfield is just as  famous due to his brilliant design and material implementation, his  shoes have been worn by Jordan and have led nike to the next level of  street/athletic wear. While both of these designers have a keen eye for  visual patterns and features, I feel as if they also have a strong sense  of what the masses preffered.
http://www.projectbluefoot.com/wp-content/uploads/2009/06/erinpatton-tinker3.jpg
http://blog.makezine.com/archive/2009/03/waffle_shoes_responding_to_a_need.html
 
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